Media and Entertainment has the 5th largest market in India
Media and Entertainment is one of the most successful sectors of India. It is in a promising phase of growth, the major cause being the consumers. The ever-increasing demands and advertising revenues are playing a pivotal role in the improvement of Indian economy.
MARKET SIZE ,GROWTH ,SCOPE & INVESTMENT OPPORTUNITIES
- India is the second most populous country having over 1 billion inhabitants. Linguistically, it is the most complex country in the world. There are 18 official languageswritten in 10 different scripts. However, the advertisement had to go a long way to fully utilize the potential of the country. Nowadays the largest contributors to advertising are television and print. The third largest contributor is the Internet. By the 2018 the print should be replaced on the first place by television. The media and entertainment industry in India is expected to 9,6 billion dollars by 2018, while in 2013 it was only 5,6 billion.
- The presence of around 6000 multi-system operators, 900 satellite TV channels, 7 DTH operators, and more than 60000 local cable operators have taken this industry to a new height. It is the second largest base, after China with more than 400 million internet users.
- In 2019, media industry touched Rs. 1,631 million, thus marking a growth level of 13%. The viewers can get all the latest information on the entertainment industry from the World Media Network. It has always remained the most reliable source for intimating every detail of the current affairs.
India is the largest newspapers circulation market globally By 2019, digital advertising is projected to have the highest CAGR of 30.2%, while all other sub-sectors are expected to grow at a CAGR between 8% and 18% By 2020, media market expected to reach $ 33.7 bn.
The media and entertainment (M&E) industry in India posted a solid growth of 13 per cent during FY19 to reach a size of Rs 1631 billion with a CAGR of 11.5 per cent over FY15-FY19. Digital has been a recurring theme across all segments of M&E causing disruption in TV and print and fuelling growth in digital advertising and gaming.
According to the report, the greater monetisation of emerging digital business models, and a favourable regulatory and operating environment should continue to support the growth of the M&E industry in India, which is expected to post a CAGR of 13.5 per cent over FY19-FY24, to reach a size of Rs 3.07 trillion.
SCOPE- INVEST INDIA – “WMN” VITAL ROLE IN TERMS OF FDI
”WMN” is playing an important role in all the categories and sectors,
“ WORLD MEDIA NETWORK” is venturing into a Press Release distribution company covering over 180 countries and more than twenty-five languages across the world. Covering Digital News, Television, Print, Radio, Billboards, Airports, Multiplexes,Talk shows .
Press releases are based on Industry standards and timely Coverages help in business development and scope of growth among the countries and FDI’s “WMN” is helping upcoming n existing businesses to grow within the perpetual business as the government is working towards domestic and international Tie-Ups .
Most service-oriented industries need to be promoted through WMN with direct and indirect participation and looking for opportunities for Franchising modules in the world.
“WMN” LEAD GENERATION
There are two types of lead within the lead generation market: sales leads and marketing leads. A Sales lead is generated on the basis of demographic criteria such as FICO score (United States), income, age, home Income, psychographic, etc. These leads are resold to multiple advertisers. Lead generation describes the marketing method of stimulating and capturing interest in a very product or service for the purpose of developing a sales pipeline. Lead generation typically uses digital channels and has been undergoing substantial changes in recent years from the increase of the latest online and social techniques.
MINISTRIES OF THE GOVT.OF INIDA “WORLD MEDIA NETWORK” ASSISTANCE
“ WMN’’ will guide the corporates/ company/ individuals in establishing the business in India depending on the states to get the required permissions from the Ministries of The Government of India.
The Ministries include
Ministry of Health
Ministry of Railways
Ministry of Power
Ministry of Electronics & Information & Technology
Ministry of Communication
Ministry of Tourism & Transport
Ministry of Civil Aviation
Ministry of Petroleum & Natural Gas
Ministry of Chemicals & Fertilizers.
Ministry of Commerce & Industry
Ministry of Ayush
Ministry of Agriculture & Farmers
Ministry of Department of North East region
Ministry of Earth Sciences
Ministry of Environment, Climate change & Forest
Ministry of External affairs &Finance
Ministry of Fisheries, Animal Husbandry, Dairying
Ministry of Heavy Industries& Public Enterprises
Ministry of Home Affairs, Housing &Urban Affairs.
Ministry of Human Resources Development
Ministry of Information &B broadcasting
Ministry of Jal Shakti
Ministry of Law &Justice
Ministry of Labour &Employment
Ministry of MSME’s
Ministry of Mines
Ministry of minority affairs
Ministry of New & Renewable Energy
Ministry of Panchayat Raj
Ministry of Parliamentary Affairs
Ministry of Personnel, Public Grievances & Pension
Ministry of Science & Technology
Ministry of Rural Development
Ministry of Road Transport & Highways
Ministry of Shipping
Ministry of Skill Development & Entrepreneurship.
Ministry of Social Justice & Empowerment
Ministry of Steel, Textiles, Tribal affairs.
Ministry of Women & Child Development
Ministry of Youth Affairs & Sports
Ministry of Statistics & Programme Implementation.
RURAL MARKET IN INDIA& INVEST IN INDIA
Importance of brand visibility in Rural Markets of India for high brand Recall & Pull. It’s easy to ignore other languages if one the dominant language makes up the majority. While English does make for the majority, there is a section that only consumes content in a regional language and this section could be your most important target audience. To be present Indic content we also encouraging websites to enagage consumers in multiple languages.
”WMN”is going to support in many ways through various resources. In Moral, Development of any country not only depends on the continuous development of the urban areas but also relies on the development of the small towns and rural areas. Government, as well as individual actions together, contribute towards the success of any country as a whole. The Major industries in Rural market segments are mainly covered with as….
2) ORGANIC FARMING.
5)FIVE STORES IDEAS ie SEEDS & FERTILIZERS STORE,GROCERY STORES,ICECREAM & SWEET STORES,CLOTHING & CHEMISTS STORES.etc.
6) DAIRY FARM BUSINESS
7)POULTRY,SMALL SCALE UNITS MANUFACTURING UNITS & CONSTRUCTIONS.
8)LOW BUDGET VILLAGE BUSINESSES etc.