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The Consumer Durables sector in India has attracted significant Investment over the year.

Introduction & Snapshots

Indian consumer durables market is broadly segregated into urban and rural markets and is attracting marketers from across the world. The sector comprises of a huge middle class, relatively large affluent class and a small economically disadvantaged class. Global corporations view India as one of the key markets from where future growth is likely to emerge. The growth in India’s consumer market would be primarily driven by a favorable population composition and increasing disposable income.

Per capita GDP of India is expected to reach US$ 3,273.85 in 2023 from US$ 1,983 in 2012. The maximum consumer spending is likely to occur in food, housing, consumer durables, and transport and communication sectors.

Consumer Durables

Market Size,Growth ,Scope & Investment Opportunities.:-

Indian appliance and consumer electronics (ACE) market reached Rs 76,400 crore (US$ 10.93 billion) in 2019.

Appliances and consumer electronics industry is expected to double to reach Rs 1.48 lakh crore (US$ 21.18 billion) by 2025.

Electronics hardware production in the country increased from Rs 1.90 trillion (US$ 31.13 billion) in FY14 to Rs 4.58 trillion (US$ 65.53 billion) in FY19.

  • Television industry in India reached an estimated Rs 787 billion (US$ 11.26 billion) in 2019 and is projected to reach Rs 955 billion (US$ 13.66 billion) by 2021.
  • As of FY20, electronics, domestic appliances and air conditioner market in India were estimated to be around Rs 5,976 crore (US$ 0.86 billion), Rs 17,873 crore (US$ 1.80 billion) and Rs 12,568 crore (US$ 2.56 billion), respectively.
  • Shipment of TVs in India increased 15 per cent annually to reach the highest-ever level of 15 million units in 2019.
  • Smartphone shipments in India increased eight per cent y-o-y to reach 152.5 million units in 2019, thereby making it the fastest growing among the top 20 smartphone markets in the world.
  • The S&P BSE Consumer Durables Index was up 6.8 per cent in Jan 2020 and gained 32.1 per cent in last one year.

Investments & Opportunities:-

  • According to Department for Promotion of Industry and Internal Trade, during April 2000 – March 2020, FDI inflow into the electronics sector stood at US$ 2.79 billion.Following are some recent investments and developments in the Indian consumer market sector.
  • Consumer durable loans in India increased 43 per cent y-o-y to Rs 6,495 crore (US$ 921.4 million) in FY20.
  • In January 2020, Godrej appliances announced plans to foray into air-cooler segment and acquire a market share of 15 per cent in the segment in the next five years.
  • In May 2020, Philips announced investment of Rs 250-300 crore (US$ 35.47-42.56 million) to boost its manufacturing and R&D facilities in India.
  • The Government of India has allowed 100 per cent Foreign Direct Investment (FDI) under the automatic route in Electronics Systems Design and Manufacturing sector. FDI into single brand retail has been increased from 51 per cent to 100 per cent; the government is planning to hike FDI limit in multi-brand retail to 51 per cent.

Road Ahead

Indian appliance and consumer electronics (ACE) market is expected to increase at 9 per cent CAGR to reach Rs 3.15 trillion (US$ 48.37 billion) in 2022. Demand growth is likely to accelerate with rising disposable income and easy access to credit. Increasing electrification of rural areas and wide usability of online sales would also aid growth in demand.

Note: Conversion rate used in April 2020, Rs 1 = US$ 0.013123

SCOPE- INVEST INDIA – “WMN” VITAL ROLE IN TERMS OF FDI

”WMN” is playing an important role in all the categories and sectors,
 “ WORLD MEDIA NETWORK” is venturing into a Press Release distribution company covering over 180 countries and more than twenty-five languages across the world. Covering Digital News, Television, Print, Radio, Billboards, Airports, Multiplexes,Talk shows
.

 Press releases are based on Industry   standards and timely Coverages help in business development and scope of growth among  the countries and FDI’s “WMN” is helping upcoming n existing businesses to grow within the perpetual business as the government is  working towards domestic and international Tie-Ups .

Most service-oriented industries need to be promoted through WMN with direct and indirect participation and looking for opportunities for Franchising modules in the world.

“WMN” LEAD GENERATION

There are two types of lead within the lead generation market: sales leads and marketing leads. A Sales lead is generated on the basis of demographic criteria such as FICO score (United States), income, age, home Income, psychographic, etc. These leads are resold to multiple advertisers. Lead generation describes the marketing method of stimulating and capturing interest in a very product or service for the purpose of developing a sales pipeline. Lead generation typically uses digital channels and has been undergoing substantial changes in recent years from the increase of the latest online and social techniques.

MINISTRIES OF THE GOVT.OF INIDA “WORLD MEDIA NETWORK” ASSISTANCE

“ WMN’’ will guide the corporates/ company/ individuals  in  establishing the business in India  depending on  the states to get the required permissions from the Ministries of The Government of India.

The Ministries include

Ministry of Health

Ministry of Railways

Ministry of Power

Ministry of Electronics & Information & Technology

Ministry of Communication

Ministry of Tourism & Transport

Ministry of Civil Aviation

Ministry of Petroleum & Natural Gas

Ministry of Chemicals & Fertilizers.

Ministry of Commerce & Industry

Ministry of Ayush

Ministry of Agriculture & Farmers

Ministry of Department of North East region

Ministry of Earth Sciences

Ministry of Environment, Climate change & Forest

Ministry of External affairs &Finance

Ministry of Fisheries, Animal Husbandry, Dairying

Ministry of Heavy Industries& Public Enterprises

Ministry of Home Affairs, Housing &Urban Affairs.

Ministry of Human Resources Development

Ministry of Information &B broadcasting

Ministry of Jal Shakti

Ministry of Law &Justice

Ministry of Labour &Employment

Ministry of MSME’s

Ministry of Mines

Ministry of minority affairs    

Ministry of New & Renewable Energy 

Ministry of Panchayat  Raj

Ministry of Parliamentary  Affairs

Ministry of Personnel, Public Grievances & Pension

Ministry of Science & Technology

Ministry of Rural Development

Ministry of Road Transport & Highways

Ministry of Shipping

Ministry of Skill Development & Entrepreneurship.

Ministry of Social Justice & Empowerment

Ministry of Steel, Textiles, Tribal affairs.

Ministry of Women & Child Development

Ministry of Youth Affairs & Sports

Ministry of Statistics & Programme Implementation.

RURAL MARKET IN INDIA& INVEST IN INDIA

RURAL MARKET IN INDIA& INVEST IN INDIA

“WMN”STRATEGY

Importance of brand visibility in Rural Markets of India for high brand Recall & Pull. It’s easy to ignore other languages if one the dominant language makes up the majority. While English does make for the majority, there is a section that only consumes content in a regional language and this section could be your most important target audience. To be present Indic content we also encouraging websites to enagage consumers in multiple languages.

”WMN”is going to support in many ways through various resources. In Moral, Development of any country not only depends on the continuous development of the urban areas but also relies on the development of the small towns and rural areas. Government, as well as individual actions together, contribute towards the success of any country as a whole. The Major industries in Rural market segments are mainly covered with as….

1)FARMING

2) ORGANIC FARMING.

3)LIVESTOCK FARMING

4)FISH FARMING

5)FIVE STORES IDEAS ie  SEEDS & FERTILIZERS STORE,GROCERY STORES,ICECREAM & SWEET STORES,CLOTHING & CHEMISTS STORES.etc.

6) DAIRY FARM BUSINESS

7)POULTRY,SMALL SCALE UNITS MANUFACTURING UNITS & CONSTRUCTIONS.

8)LOW BUDGET VILLAGE BUSINESSES etc.