World Media network is giving a platform to promote the brands and a message to marketers to use the press release distribution company and the digital strategy to connect with their customers. So if you’re convinced then regional content promoting is vital,

World Media Network helps the companies to achieve success in terms of branding and marketing as there are lots of Rural Marketing Problems that can be solved using the services of Rural Marketing of World Media Network. These are a few of the Highlights on Rural Marketing Problems.

• Low literacy
• Seasonal Demand
• Transportation
• Media for promotions
• Communication problems
• Traditional life
• Buying decisions

Scope of Rural Marketing

• Agricultural consultancy
• Banking, micro-finance, and loan facilities
• Healthcare
• Telecomm services
• Automobiles services
• Media channel services
• Travel and reservation services
• Educational and career consultancy
• Rural marketing can also be enhanced by developing
• rural marketing sources.
• Educating people living in rural areas to operate and develop themselves as well as the whole nation.

Promotion Strategies

Promotion is the stage where the product is introduced in the market. In rural markets, the promotion mix should be planned in such a way that rural consumers can easily understand the product features.

Following promotional strategies are used by the marketers:

Mass Media:

The villages have limited means of entertainment which include tv, radio, press, and cinema. The companies advertise their products through these popular mass media.

Personalized Media:

It can be seen as hiring a salesperson for performing door to door sales and collecting information and queries related to the product and the brand.

Local Media:

As we have already discussed in the distribution strategy, local media includes audiovisual vans, animal parades, fares, folk programs, etc. Displaying advertisements, video clippings, short films, posters, and paintings at these places is also a useful promotional activity.

Hiring Models and Actors for Promotion:

Rural people are fascinated by the television actors and models and consider them as their role models. Therefore the marketers must engage famous faces in their tv commercials to promote the brand.

Advertise Through Paintings:

The rural consumers are attracted to the bright colors and the pictorial representation of the products; hence, wall paintings are a good idea in the rural markets.

Rural Marketing Strategies

When we talk about the 4 P’s of the marketing mix of a product, the first thing that strikes us is the combination of product, price, place, and promotion. This is what we will be discussing under rural marketing strategies.

Let us now discuss these four components of the marketing mix concerning the product being introduced in the rural market:

They include, besides Sanskrit, the following 21 modern Indian languages:

• Assamese
• Bangla
• Bodo
• Dogri
• Gujarati
• Hindi
• Kashmiri
• Kannada
• Konkani
• Maithili
• Malayalam
• Manipuri
• Marathi
• Nepali
• Oriya
• Punjabi
• Tamil
• Telugu
• Santali
• Sindhi
• Urdu.

Regional Influence Marketing: Reaching target audiences in tier 2 and 3 cities has been one of the biggest challenges for brands. To reach the consumer’s World Media Network has tied up with content creators, celebrities, and influencers to promote brands on YouTube and Instagram to either showcase it’s fashion offerings and promote their collection to-Way Communication It is not just about creating content and speaking in regional language but also about listening to your customers and have a build meaningful conversation in return. To build strong user engagement