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Airline and Airport marketing
Airport advertising is new in comparison to traditional means of advertising such as television, radio, or print. The significance of airport advertising has paced in a matter of a few years for the fact that the airport traffic has increased drastically. It is because of cheaper flights, quick travel, comfortable and safe journeys, Tourism company promoting it by discounts and promotional offers,
The advertising are Billboards, Hoardings Billboards
- Hoardings
- Baggage area branding
- Check-in area branding
- Conveyer belt branding
- Luggage trolley branding
- Luggage tag branding
- Boarding pass branding
- Airport Lounge branding ( Product sampling and banner ads)
In-Flight Video
Video advertising available on overhead as well as seatback screens. These videos can run anywhere from 30 to 90 seconds, and they are presented to an audience who is almost certain to be engaged.
Devices: Seatback and Overhead Screens
Must Watch Roadblock In-Flight Video
These are premium in-flight advertising spots that are played during take-off when passengers must-have electronic devices switched off. A:30 video played during this time has a fully captive audience and the ability to inform everyone on board about your brand.
Type: Seatback and Overhead Screens
Long-Form Inflight Video
Videos are shown on seatback screens which run anywhere from five to ten minutes in length. This kind of in-flight advertising can be effective when trying to deliver a complex brand or product message to an interested audience.
Devices: Seatback
Inflight Magazines
Many passengers will reach for something to read while trying to pass the time during a flight – and in-flight magazines are often the material of choice. According to Arbitron, 80% of flyers reach for the in-flight magazines while on a journey, making this one of the most-effective forms of print advertising available. Locations: Seatback Pocket The most popular in-flight magazines in India include.
- Domestic & Hello 6E International
- Catalogue of Indigo
- Jet Wings Domestic & Jet Wings International: Catalogue of Jet Airways
- Shubh Yatra: Air India
- Spice Route: Spice Jet
- Go-Getter: Go Air
- Vistara: Vistara
- Travel 360: Air Asia
Aircraft Wraps
Rather than advertising to the inside of the plane, why not place your message on the outside? Wraps can be purchased on a per-plane or per-fleet basis, and you can even hold a large media event to unveil the plane once it has been wrapped.
Locations: Exterior
Overhead Bins
The biggest physical space on the inside of a plane that is available for advertising is the overhead bin area. If you use this space for your in-flight advertising, your brand will be one of the first things passengers notice when they step onboard.
Locations: Cabin
Product Sampling
While passengers are attempting to pass time on their flight, your product could be presented directly to them as an interactive form of in-flight advertising.
Locations: Cabin
Seatback Inserts
The back of the seat is the perfect place for an advertising message, as it is directly in the line of sight of the passenger in the row behind. Design a powerful promotional insert that can be used throughout the plane.
Locations: Seatback Pocket
Table Tray Advertising
Each time a passenger brings their table tray down in front of them, they will view your message if you opt to utilize this form of in-flight advertising.
Locations: Cabin
WiFi Portal Advertising
Your brand can sponsor WiFi during flights, meaning that you can offer free WiFi to passengers in exchange for some customer information, or in exchange for their time spent watching a short video.
Locations: Cabin
What are the most popular Domestic and International airlines in India?
Domestic Airlines in India:
- Air India
- Indigo Airlines
- Jet Airways
- SpiceJet Airlines
- GoAir
- Air carnival
- Air India Express
- JetLite
- Jet Konnect
- Star Air
- Air Costa
- Zoom Air
- Vistara Airlines
- Air Pegasus
International Airlines operative in India:
- Emirates
- Cathay Pacific
- Air NewZealand
- Qatar Airways
- Thai Airways
- Korean Air
- Virgin Atlantic
- United Airlines
- Lufthansa
- Etihad Airways
- British Airways
- Aeroflot
